Sorgente del Gusto
PROJECT: Brand identity
INDUSTRY: Trout farming

Sorgente del Gusto is a brand of Sterpo, the agricultural company of the homonymous village in Friuli, which commissioned me to rebrand the logos and corporate image, including brochures, product packaging and the website.

For over 50 years, Sterpo has been breeding and processing about 15,000 quintals of trout per year – divided between rainbow trout, brown trout and char – into fresh fillets, hamburgers and other delicacies in various specialties.

The Sorgente del Gusto trout are raised in a place rich in fresh and oxygenated spring waters, I tried to enhance with graphics and images how important the natural environment is for the products, the result of a non-intensive farming methodology.