Beyond the surface of things,
beyond common uses,
beyond expected forms,
beyond the usual materials,
beyond conventional layouts,
beyond static solutions
Design goes beyond. Because it’s beauty.
It can spark an emotion, invent a passion,
fill a glance, attract two forms,
define an encounter, light up a memory,
blur an instinct, expand a space,
anticipate a scent, map out fields,
break down boundaries, bring opposites together, create bonds.
Reaching out to your every mood.
The meaning of a glance is to fill everything with expectation.
The waft of a perfume to be revealed in its precious wrapping,
shiny ribbons that slowly untie in our fingers,
a bonbon wrapped in light and delicate tissue paper...
No longer boxes but true promises of beauty.
The packaging, hi-tech or retro, designed in 3D
or assembled by hand, becomes supreme design.
& is everything.
Stronger than "and", it’s a sign and a sound,
a bond, an embrace of the senses, an encounter.
Continuous, involving, complete.
A symbol, ancient and new.
A bridge between images and words.
Inextricable. It combines visual and textual communication.
& allows you to see and read.
& is copywriting & visual design.
Differentiating, unmistakable, unique.
It covers a paper space,
it rests on the pages of time and engraves it.
Stops, signs, marks it.
A gesture, a motif, a dance of ink.
Strong and light, knowing and precious.
In one touch it can combine writing and beauty.
It’s an art.
The art of calligraphy.